Relocating your business is a serious undertaking, and should be approached as such. There are a lot of things to consider, but these 5 are the most important. Make sure that you think about them before taking any action, such as signing the lease or booking your move.
1. Finding a strong location
This is one of the most important things. You need to be in a good place to boost your business, ensuring that you get a lot of customers as well as having an authoritative position. Being near a big city is a good bet, but the rent can often be prohibitively high in the city centre. Business is often conducted on the outskirts instead, so you can find a place where transport links are good and access to the city centre is easy without being right in the centre yourself. This kind of location shows that you are right in the heart of things, and that you are available to do big business. You can also get more attention to your company because of that strong location.
2. Choosing the right office provider
Having the right office provider can have a huge impact on your business. You want somewhere where everyone can park for free, and access is easy. You want to share your building with other companies so that your office is connected with other businesses. This will help you to find more clients – whether they are B2B, B2C with individuals working in your building, or B2C with customers who are visiting other businesses and happen to discover yours. You want to ensure that you are aware of all costs upfront, and that you have the freedom to expand in the future if you need to. Being around reputable businesses is also a good sign: if they like the office provider, chances are that they will be well suited to you as well.
3. Bringing your staff with you
Before you make a big move, consider your staff. If you are a small business owner and just have yourself at the present moment, it’s an ideal time to move. When other people are involved, you may end up having to let staff go if they can’t move with you. Discuss with them how a move would make an impact. Would they be unable to change because of their home situation, the area that they live, or their transport situation? Don’t assume everyone will be happy with your choice until you have spoken to them first. If you do need to let someone go, start recruiting immediately so that you can fill the gap as soon as you move.
4. Updating your website
SEO is very important to getting your business featured in search results, and it can be affected by changes to your website. Make sure that you change your online address as soon as you have confirmed the move. This will give you the few weeks you may need for your search position to bounce back after the update. It’s very important to keep your location details current, so don’t opt for not changing them to keep that position high. Just plan to do it before you move, so that you are back on top of the results once you settle in to the new office.
5. Planning the move carefully
If you can get your office move done in one day, then your business will be in the best possible position. You won’t be wasting any time or having to delay projects and services because of the move. Plan carefully so that everything can be done in one go. Make sure that your lease is up after you move so you don’t have to shut down temporarily or move to a storage space for a while. Get all hands on deck, as many hands make light work. This should ensure that everything goes smoothly.
Once you have followed all of these steps, you should be ready to relocate your business with the least possible disruption and the best results. Then you’ll be ready to start trading from your new location with the smoothest transition you could hope for!