7 essential tips for new business success

Many new businesses fail within the first year, and fewer still manage to make it through the first five. If you want to succeed, then you need to do everything right – and also rely on a bit of luck. Here are some essential tips which will lead the way to that success for a new business.

1. Have a strong product or service

If what you are selling does not appeal to anyone, then you are not likely to be able to sell it, no matter how good your marketing is. This is the first essential thing to figure out.  Your product or service must serve as a solution for a pain point that your customer has. Let’s take the example of an already successful brand, such as Apple. When they launched the iPod, the pain point was not being able to listen to music easily without carrying lots of CDs around. The iPod solved that, and became a worldwide hit.

2. Know your customer

In order to sell to your customer, you need to know who they are. This involves figuring out who your pain point applies to. Let’s take the iPod example: one type of customer who wanted to be able to listen to music easily was a gym-goer. They wanted to listen to music while running or doing exercises. You might remember that Apple released plenty of adverts showing graphics of people running while wearing iPod headphones. You can also target your customer more easily when you know who they are. To get a gym-goer on board, you can put adverts in gyms, on Facebook groups and Instagram pages dedicated to fitness, and on fitness websites.

3. Set up your base

An office is the base of any successful start-up. Even if you are a sole trader, having that office space will make you more professional and give you access to better opportunities. The more professional you look to your potential clients, the better – especially when you don’t have years of experience or lots of customer testimonials under your belt. An office also gives you a base of operations where you can get into the right frame of mind to work – and gives you room for expanding your team as and when you need to.

4. Be web-friendly

SEO is one of the most important things for a company to keep in mind these days. If customers can’t find you online, they probably won’t buy from you – and that goes for physical businesses, too. Your website is your portal to your customers, and it must be showing up high in search results for the products or services that you sell. It also has to be easy to navigate and understand, so people can see what you’re about easily.

5. Be mobile-friendly

If there’s one thing more important than having a website in the first place, it’s making sure that it works on mobile. A responsive design – one that works both on mobile and on computer with minimal disruption – is essential. Most web users these days are accessing the internet via their smartphones, so if you aren’t catering to them, you could be losing half of your audience in one fell swoop.

6. Keep innovating

Once you have a great product and the customers start coming in, it’s not enough to stand still. You have to keep moving. Listen to your customers and what they are saying. Do they have any other pain points you could incorporate into your product? Do they have any suggestions for how to improve? How about new products that you could bring forward? Always be thinking of the next thing.

7. Use influencers

Marketing these days is almost universally centred on social media. If you don’t have the followers and the coverage, you probably aren’t going to sell very much. So how do you get your brand discovered? By using social influencers. These are people with a large following, all of whom trust their views. Send them a sample to review and watch the word spread like wildfire.

 

5 things to think about when relocating your business

Relocating your business is a serious undertaking, and should be approached as such. There are a lot of things to consider, but these 5 are the most important. Make sure that you think about them before taking any action, such as signing the lease or booking your move.

1. Finding a strong location

This is one of the most important things. You need to be in a good place to boost your business, ensuring that you get a lot of customers as well as having an authoritative position. Being near a big city is a good bet, but the rent can often be prohibitively high in the city centre. Business is often conducted on the outskirts instead, so you can find a place where transport links are good and access to the city centre is easy without being right in the centre yourself. This kind of location shows that you are right in the heart of things, and that you are available to do big business. You can also get more attention to your company because of that strong location.

Office space at Adelphi Mill

Location of offices is key to any business

2. Choosing the right office provider

Having the right office provider can have a huge impact on your business. You want somewhere where everyone can park for free, and access is easy. You want to share your building with other companies so that your office is connected with other businesses. This will help you to find more clients – whether they are B2B, B2C with individuals working in your building, or B2C with customers who are visiting other businesses and happen to discover yours. You want to ensure that you are aware of all costs upfront, and that you have the freedom to expand in the future if you need to. Being around reputable businesses is also a good sign: if they like the office provider, chances are that they will be well suited to you as well.

*Looking for offices in the Macclesfield area?*

3. Bringing your staff with you

Before you make a big move, consider your staff. If you are a small business owner and just have yourself at the present moment, it’s an ideal time to move. When other people are involved, you may end up having to let staff go if they can’t move with you. Discuss with them how a move would make an impact. Would they be unable to change because of their home situation, the area that they live, or their transport situation? Don’t assume everyone will be happy with your choice until you have spoken to them first. If you do need to let someone go, start recruiting immediately so that you can fill the gap as soon as you move.

4. Updating your website

SEO is very important to getting your business featured in search results, and it can be affected by changes to your website. Make sure that you change your online address as soon as you have confirmed the move. This will give you the few weeks you may need for your search position to bounce back after the update. It’s very important to keep your location details current, so don’t opt for not changing them to keep that position high. Just plan to do it before you move, so that you are back on top of the results once you settle in to the new office.

5. Planning the move carefully

If you can get your office move done in one day, then your business will be in the best possible position. You won’t be wasting any time or having to delay projects and services because of the move. Plan carefully so that everything can be done in one go. Make sure that your lease is up after you move so you don’t have to shut down temporarily or move to a storage space for a while. Get all hands on deck, as many hands make light work. This should ensure that everything goes smoothly.

Once you have followed all of these steps, you should be ready to relocate your business with the least possible disruption and the best results. Then you’ll be ready to start trading from your new location with the smoothest transition you could hope for!

Easter offers on small business offices at Adelphi mill

Offices for Easter

Getting a great deal on your office space is easy this Easter. Adelphi Mill has spaces going for just £23 per week, an amazing price that you will not match anywhere in this region for the quality provided. The office spaces are available for immediate viewing, and of course spaces are limited, so make sure to book as soon as you can if you don’t want to miss out. The multi-million pound refurbishment which took place here means that all of the offices are in tip-top condition, with stylish laminate flooring throughout to keep your office feeling professional. You will soon see just what Adelphi Mill has to offer – and the fantastic office spaces are only the tip of the iceberg.

Office space at Adelphi Mill

View available office space this Easter at Adelphi Mill

This offer is sure to be popular and will be snapped up quickly, so if you are thinking about a change, get in touch with us as soon as possible. We’d love to show you around and help you to understand whether or not Adelphi Mill is the right space for you. We’re sure that you will like what you see!

A fantastic choice

Wondering why you should choose to look around Adelphi Mill, rather than seeking office space elsewhere? Here are a few reasons to think about:

  • Conveniently close to city centre and other landmarks, such as the Manchester Airport.
  • Nearby towns and cities include Macclesfield, Stockport, Manchester, and more.
  • In a well-established area for business, with a history dating back hundreds of years.
  • No hidden costs. The fee we present you with upfront, from £23 a week, includes everything you need to pay – including parking, your keys, and so on.
  • Optional extras are available such as a moving service to get you into your new space in no time at all, and without disruption to your workforce if you are moving from existing premises.
  • Free on-site parking means that no matter who comes to visit you, they will be able to easily – whether they are clients, customers, or business partners.
  • Historic mill setting is very impressive and gives a professional sense to your business for any visitors.
  • Fully equipped gym on site which tenants can use for cheaper, perfect for lunch breaks or some after-work stress busting.
  • Café and restaurant open on weekdays on the first floor, which is perfect for lunch meetings and snacks throughout the day.
  • Catering is available for meetings from the same facilities.
  • Various shapes and sizes of offices available, giving you plenty of options to choose from.
  • Flexibility in terms of expansion, so that you can keep your business growing at a steady rate whenever you need to.
  • Huge refurbishment gives a modern and professional feel to the interior of the building.
  • Facilities such as lifts and public toilets are free to use as part of your tenancy.
  • Fellow tenants may present B2B opportunities or become your customers on a personal level.
  • Sharing the space with other tenants also means that you can enjoy increased footfall to the building, giving you more opportunities to be discovered.

 

If this all sounds good to you, book a viewing at your own convenience. There’s plenty to like at Adelphi Mill, for small businesses and even sole traders.

6 facts you probably didn’t know about Bollington

Bollington has a lot to offer – even more than you might think. Even if you live here, you might not know everything that there is to know about this town. Here are 6 facts you might just be learning for the first time!

Macclesfield canal

1. It used to be a cotton spinning centre

Back during the 19th and 20th centuries, Bollington was firmly on the map as a major centre for cotton spinning. The finest cotton in the world was spun in Waterhouse Mill, though it no longer exists. It once fuelled the lace making industry from Nottingham to Brussels. Adelphi Mill was one of the mills built during this time, in 1856.

2. There’s no police

There isn’t actually a police station in Bollington, although there is a fire station. The policing in the local area is provided instead by the Cheshire Constabulary. In true British fashion, although there may be no police, there are over a dozen traditional pubs! There’s also no hospital, although there is a medical practice on the outskirts of town.

3. There’s an exclusive bowling green

There’s a big bowling green in town, but there’s another hidden green that you might not know about. This is situated in Ingersley Vale and is reserved for the exclusive use of employees from Tullis Russell Coatings. Those who used to work for the company but have now retired are also allowed to use it. The more you know!

4. There’s a local festival

You might not have spotted it yet even if you have lived here for a few years, as the Bollington Festival only comes around every five or six years. It last for 2 and a half weeks ad is a great source for community activities. One of the things that it launched was Canalside Community Radio, which later transformed into The Thread and gained a full-time license. You can now listen along on 102.8 FM if you are anywhere in the northeast Cheshire area.

5. It has famous residents

There are plenty of famous people who live or have lived in Bollington. One of them is TV’s own David Dickinson, who you may know from Bargain Hunt. There’s also Libby Clegg, a silver medallist at the Paralympics, and professional footballers James Bailey and Ben Amos, all of whom lived in Bollington for part of their lives. If you’re looking for something more intellectual, Sir James Chadwick was born here before going on to prove the existence of neutrons and win a Nobel Prize. The industry here has also spawned some greats, such as print designer Angie Lewin and John Ryle, who was known as the father of the silk industry in the United States after emigrating there.

 

There’s more to this town than meets the eye, and we haven’t even touched on the history of some famous landmarks here like White Nancy. The more you get to know Happy Valley, the more you find to love about it!

4 historic landmarks to visit near Macclesfield

If you are spending time near Macclesfield, there’s nothing better than taking a Saturday or Sunday out to explore the local area and discover some history. There are some great historic landmarks in the local area, all of which have their own stories to tell. Try visiting these local points of interest and make a fun day of it!

1. Capesthorne Hall

This National Trust hall is huge and very impressive from the moment you spot it in the distance. It has a lovely layout of gardens to explore and a café offering refreshments, as well as the National Trust shop. You can take a guided tour around the house and grounds, but there is also information provided around the hall for free. It’s a country house in a very well-kept estate and is often spruced up with seasonal decorations when it is called for. They also hold special events such as craft fairs, so you can time your visit to line up with a bit of an extra attraction.

2. Adlington Hall

Rather than being one hall, this venue is actually a collection of buildings that have been added to over the ages. There are medieval, Georgian, and Tudor elements to explore, all of them maintained in excellent condition and with guided tours available. It’s worth a long few hours wandering around and discovering the history of this wonderful family pile. The grounds include a maze which is a great place to get lost, and there is also a Tudor tea room for refreshments. It’s a firm favourite for weddings thanks to the different elements of the construction.

3. Grade 2 Cotton Mills

the-adelphi-mill-230

Adelphi Mill

Bollington was known for producing the finest cotton in the world, and though many of the fine mills here were torn down, some fantastic examples still exist. These include Adelphi Mill and Clarence Mill, two sister grade 2 listed cotton mills.

The historic buildings still stand today in full detail, although the milling equipment has long since been removed. The sheer scale of the mills and their impressive facades are certainly an interesting sight, especially for anyone interested in 19th and 20th century history, as they date back to the 1800s.

4. Barracks Square

Although it has now been converted to private housing, the exterior of Barracks Square has been left untouched. Most of the original features are still in place, including the drill square where manoeuvres would have been performed. It’s a majestic site which really tells the tale of the area, and it’s in a somewhat unexpected location – right in the middle of a residential area. This is a great place to come to explore the barracks of the 1800s and imagine how life would have been back then.

 

There’s much more near Macclesfield to explore, so don’t feel that you are limited to these 4 locations! While they are most highly rated with visitors, there’s lots more to see and do as well thanks to the rich history of the area.

 

Industrial Units Macclesfield

If you are looking for industrial units in Macclesfield, you can find them at Adelphi Mill. You can also rent retail and office units within the historic building in Bollington, which was first built as a Victorian cotton mill. One multi-million pound renovation later, and these beautiful premises have been brought right into the 21st century! With modern office units, large industrial spaces, and more at competitive prices, you can’t go wrong by basing your business here.

Best local prices

If you want to rent an industrial unit anywhere near Manchester, you won’t find better prices than this.

Adelphi Mill - industrial units macclesfield

Adelphi Mill – Industrial units Macclesfield

Many businesses either start up in this city or relocate here to have access to the thriving business scene. With plenty of customers right on your doorstep, you will be pleased to know that Adelphi Mill still maintains competitive prices. The Bollington units are perfectly placed, close to Manchester airport as well as major roads and railway stations, meaning your customers will find you easily. It’s also close to Stockport town centre for added customer footfall! All this at the best prices on the market makes an industrial unit here a real steal.

It’s only 25 minutes away from Stockport centre, and just 16 miles from central Manchester, and you can easily pop up the motorway to transport goods or meet clients. If you need to hire staff, you will also find them in ready supply as the commute to work will be an easy one.

A thriving community

Some of the tenants at Adelphi Mill have been there for 20 years, so you can definitely see that this is a place you will want to be! The current owners have been in charge for over 10 years, and during that time have made a lot of exciting new improvements. The 95% occupancy rate means that you will be in good company when you join the thriving community of offices and industrial units. Who knows – some of the other tenants may even become your first customers!

The tenants cover a wide range of businesses, from printers to web design experts and gyms. The local community and these businesses have strong ties, with many people from the local area coming to Adelphi Mill weekly for classes or meetings. This means you have plenty of opportunities to spread the word about your business, as well as potentially working out discounted products and services from your neighbours. This could give your business just the boost that it needs.

Services and amenities included

While other industrial units might come with hidden costs, there are none of those at Adelphi Mill. Each unit comes equipped with all of the amenities you require at the cost quoted to you, and plenty of the services are included totally for free. This includes free parking for you, your staff members, and your clients, which can save you a lot of money on a daily basis. There is also a kitchen and toilets which you will be able to access, as well as a number of other amenities and full 24-hour security on the premises.

You could also say that the area itself is an added bonus. While on one side you may have the busy commerce centre of Manchester, on the other is beautiful rolling countryside. This feels much more refreshing than a unit in the city, and will offer plenty of benefits to you and your staff. It’s the perfect place to grow a business with the chance to expand as and when your success calls for it. There’s no better industrial units around than Adelphi Mill!

4 reasons to choose Adelphi Mill for your business space in 2017

We’re looking ahead to a new year in business, and it’s sure to be a time for growth and success. If you are looking to relocate or open a new location, Adelphi Mill is definitely the place to be in 2017. Here’s all you need to know about why.

adelphi mill business space

Click here to view available space

1. The car park has been extended

Want your customers to come to you? Or do you have staff who need to drive in every day? Either way, you can save yourself a fortune with the free car park, which holds no charge for any visitors. You can also expect more visitors than ever before, as the car park has recently been extended. That means more room to accommodate the crowds that come here on a daily basis, as the Mill is more popular than ever this year.

2. More tenants than ever

Here’s one of the reasons why it’s so busy! There are now more tenants at Adelphi Mill than ever before, which means that there is a lot going on. Your business can benefit hugely from inter-tenant trading, with more services and products at your disposal than previously. You will also find a bustling atmosphere here, as there are often customers coming and going to the other tenants around you. That gives them a chance to spot you and decide to have a look at what you offer! You can also really get involved in local trading, so there’s no need to spend as much time advertising. Having heavy footfall past your unit will be an advertisement in itself!

3. Fully refurbished offices available

Most businesses wouldn’t like to take on a second-hand, worn out old office. Which is fine, because you won’t find those at Adelphi Mill! There are a range of new and fully refurbished offices available, which means that they are waiting for your business to christen them. The refurbished offices have everything you will need to get started, and are ready and waiting for new tenants to move into them.

4. Fantastic location

Alright, so this one isn’t new for 2017 – it’s always been the case! But the fantastic location in which Adelphi Mill is situated can’t be ignored. There is great history in this Grade II listed cotton mill, which sits on the side of the canal in a thriving village. With close business links to Manchester and Stockport, you can’t go wrong.

4 benefits to using an open plan office

When choosing how to set up your office, there are generally two options. You can either have a space where everyone sits together without walls; or you can have sections divided into individual office spaces. Using an open plan office could certainly be the best option for you. Here are 4 of the top benefits you will experience if you go down this route.

open plan offices macclesfield

Looking for offices? View available office space here at Adelphi Mill

1. More conversation

When everyone is sitting together, it’s much easier to make conversation. You don’t have to go into another room just to say a few words – you can talk to each other over the tops of your monitors without even getting up. How is this a benefit? Because conversation is often the way we work through problems to find the best solutions, and it’s also important for a smoothly running business. The more you and your employees can chat, the more ideas you will come up with. You will also be able to keep each other abreast of developments with clients or in each of your own departments. No one feels left out, because everyone hears the news at the same time. It’s also a lot more fun to be able to chat whenever you feel like it, which is important for keeping everyone’s job satisfaction levels high.

2. More space

You might not realise it, but walls take up a lot of space. You also need lots of empty space within those walls – for example, a desk can’t be flush with a wall on more than one side or it becomes difficult to use. Having walls in place in your office can reduce the amount of space massively. When you take them out of the equation, you don’t just gain back the space that they took up, but more besides. This will be a very important factor when you are a start-up with a limited budget. Can you really afford to take on a larger office space just so that everyone can have their own individual room? It’s not likely that this will be the best route to go when you are banking on making that first profit in order to make the business work. It’s also better for health and satisfaction when spaces are more open. A desk in an open-plan room can feel roomier than the same desk in a closed-off small space.

3. Better productivity

Having everyone working together in the same room can hugely increase your productivity. Let’s demonstrate this with an example of a working environment. Jane is your graphic designer, and she has to create adverts from Tom’s PR specifications. Then these must all be checked by Luke, your marketing manager, and scheduled to run by Tom. In a closed office, Tom must email his specifications to Jane, who has to walk into his office and discuss everything she doesn’t understand. Then she has to carry the printed design to Luke’s office and wait for him to sign it off before heading back and emailing the design to Tom. Now consider an open plan office. Jane simply asks Tom a few questions while still sitting at her desk and can act on his answers immediately. Luke is a short walk away, not all the way through another door. He can let Tom know immediately that the advert is going ahead. It’s so much quicker, and this will bring your productivity levels soaring.

4. More transparency

If you are the manager or boss of the office, then you need to keep an eye on things to be sure that they are running smoothly. In an open plan office, you can see and hear everything. It’s less likely that employees are going to be goofing off or hiding their mistakes under your watchful eye. They won’t get away with wasting time or having an unproductive day. You will have more transparency about everything that goes on in the business, and this makes for a company that runs more efficiently. It also means being able to head off each crisis the moment that it arises.

With an open plan office, you and your team can work harder, faster, and smarter. The results will speak for themselves.

How to Determine Your Office Needs

It’s not easy to figure out what you need for your first office. Where would be a good base for commerce or meetings? How much room will you require? Will you be able to expand later on? All of these questions can be mystifying to start-ups and new business owners. Here’s how to determine your office needs before you find the perfect office space.

office space macclesfield

View available office space at Adelphi Mill Macclesfield

Count your heads

Firstly, let’s look at how much room your office needs. Count the heads of the people that will need to be in it at any one time. You will probably be there, and you may have some employees too. But don’t just think about the people that will be working there every day. What about guests or visitors? If you plan to regularly meet with clients in the office, you might need room for one or two extra people at any given moment. That means more chair and more room, perhaps a separate sectioned-off meeting area. If you will have customers walking in to buy things directly from you, then you might need space for up to 5 people at any given time. By calculating the space in this way, you can see how much room you will actually need during the workday, rather than just adding up how many desks you want.

Know your procedures

Next, you need to think about the kind of equipment, storage space, and utilities you will need in your office. You can do this by considering the procedures that you will be following. Do you print out a file for each client and keep their transaction records in folders? Do you require a machine to help make products, create prototypes, or package goods? Will you be using the internet every day, or is it strictly phones only? Understanding this will help you to see what extras need to be within your office. If you have lots of files, you will need extra space for storage cabinets. If you have machinery on a large scale, you need extra space as well as plenty of power sockets. If you need the internet, you will need to get it hooked up at an extra price – and if you don’t, you might just want to get a business phone. Offices can often be given flexible packages which reflect only what you need during your business procedures.

Understand your budget

As a start-up, you might not have exactly the budget that you would like. If this is the case, then you may need to go for a smaller office space with the intention of sizing up once your profit starts to come in. on the other hand, you might have received an investment which gives you plenty of cash to play with. In this case, there are two options. You could go with exactly what you need right now, and plan to upgrade in six months or a year as you need it. You could also get a space that is slightly bigger than your current needs so that you can grow organically and expand whenever you need to. Both options have their issues. With the first, you might slow down your own growth while you look for a bigger space, and moving quickly could be confusing for your clients. With the second, you will be spending more than you need to for the first little while. It’s up to you which way you take your business.

Find the opportunities

As to where you put your office, you need to think about the locale that suits you the best. Being near or in a city is usually best for business, especially if you are expecting customers or business partners to travel to you. There can be a lot of benefit to having an office inside a larger space, which gives you access to neighbouring businesses who might want to work with you or use your services. This can give you a kick start to finding those first few sales, and an also increase foot traffic.

 

Once you consider all of these factors, you should have a much clearer picture of the kind of office that you need.

 

How to cultivate a fun working environment

It is important to create a fun environment in any office. This helps your employees to enjoy their work more, and alleviates stress. Job satisfaction means that you will be able to retain employees for longer, especially those that are very skilled or experienced at their jobs.

office space macclesfield at the adelphi mill

View available office space in Macclesfield

Above all, this results in a more productive workforce, which is excellent news for you as a manager. But how do you cultivate that fun environment in the first place? These tips should get you started and give you the tools that you need.

Allow celebrations

You should encourage an atmosphere of celebration on special days. It is tricky to do this without allowing a huge disruption to the workforce, but keep it low-key and you can strike the right balance. For example, employees could be encouraged to bring in snacks or cakes on their birthdays for everyone to share. Cards should be organised for everyone to sign too. On the last day before Christmas, on Easter, or on company milestone dates, you may want to lay on some food at lunchtime for everyone. If you want to have a larger celebration without disturbing the working day, take everyone out after work for a free drink or meal.

Share your stock

How can an employee feel truly passionate about what they are selling if they have never tried it for themselves? Make sure that there are opportunities for employees to try your stock – or your services, if applicable. You can give them surplus to take home, either for free or at a greatly reduced price. You can offer services to employees who are new to the company, or those who have achieved great things in their projects. This will not only encourage better work, but also allow your employees to know the company better. When they sell to customers, they can talk from first-hand experience. This is always a very useful ability to have.

Encourage competition

A bit of friendly competition in the workplace is a lot of fun, so long as it doesn’t go too far. Rather than having employees compete over their work, which may cause tensions, you can keep it casual. Allow them to set up sweepstakes during big events like the World Cup or the Olympics. This costs nothing and takes very little time to organise. While people may be talking about it around the office for a while, that’s fine – they would be talking anyway, so why not about something positive? It creates a friendly spirit amongst the office, and helps to get quieter members of the team involved in something collective. If you are worried about repercussions, make sure that the sweepstake is done for glory rather than a monetary prize.

Open doors

It’s easy to get stuck into the idea of segregating office workers from senior management. Every manager wants his own office, after all, and before long you end up with a row of segmented rooms away from the general office population. When you have a row of closed doors, it creates a very different atmosphere. It can also cause tension when the managers come out into the main area – employees can feel like they shouldn’t talk or laugh while a manager is in the room. Instead, make sure that you have an open door policy. Unless a private meeting is taking place, managers should always keep their doors open. If possible, you can even do away with private offices completely, and have everyone within the same room. This allows employees to feel more comfortable at all times. It should be possible for them to chat amongst themselves whenever they like, so long as they are not disrupting their work or the work of others. This will only happen if they feel comfortable in the environment. The more relaxed the office space is, the better employees will work.

Not only is a fun office environment better for your employees, but it is better for you as well. No one wants to feel tense or too serious while at work all day. With a more relaxed atmosphere, you can all get the work done in a happier and more productive way.